Hi, I’m Elena — Content Strategist, SEO Nerd & AI-Savvy Storyteller
Welcome to my corner of the web where content feels like a conversation—not a sales pitch.
I help local businesses, entrepreneurs, and freelancers write content that connects, ranks, and actually sounds like you. No generic AI clichés. Just smart strategy, clear messaging, and content that works—on Google and with real people.
My Journey
My story started long before content marketing became a buzzword. In 2010, I stepped into the world of journalism—chasing stories, asking good questions, and learning how to turn complex ideas into something meaningful. That foundation shaped everything I do today.
Since then, I’ve worked across industries—from luxury jewelry and interior design to finance and lifestyle—helping brands grow through thoughtful content strategies. I’ve worn many creative hats: writer, editor, strategist, SEO optimizer, campaign designer. But at the core, it’s all about the same thing—turning information into connection.
A Little More About Me
I’m based in Vancouver and love working with both local and global clients. I’ve got a background in journalism, a post-grad diploma in marketing, and a whole lot of real-world experience building content that actually works.
When I’m not deep in an SEO audit or editing copy, you’ll probably find me hiking a trail in the mountains, testing out my photography skills, or training for my next long-distance run. I’m also a bit of a cat mom without one.
I care deeply about ethical marketing, strong creative work, and helping people find their voice in a digital world full of noise. That’s what this blog is all about—sharing what I’ve learned, what I’m still figuring out, and how to make content that feels good and gets found.
Let me help you to build a flourishing business
Whether you need help clarifying your brand voice, planning a blog that drives organic traffic, writing pages that reflect your values, or editing AI-generated drafts so they sound like you—I’m here to help. Together, we’ll create a content strategy that reflects who you are, connects with your audience, and helps your business grow—without burning you out.